I haven’t seen any official figure so it’s just an intuition, bu I have the feeling that most people go to a specific restaurant because a friend told them about it. For some categories of “places-to-go”, word-of-mouth seems to be the primary source of attraction.
And it is perfectly understandable: when you have too much information to integrate and process, so many available options, you’re better off trusting someone you know. The way it usually works is through social relationships, you meet with people, someone in the group knows a good restaurant and leads the whole team there. And if you appreciate the experience, maybe next time, if you remember it, you will recommend this place to other friends of yours.
Mobile communication networks make it easier to use this recommendation mechanism since you can also get in touch with “influential” friends anywhere. But you’re still forced to disturb them, force them to remember, integrate the partial information they give you with data you have in order to find the place… there’s gotta be a better way!
That is exactly what TagSpot tries to do: bring word-of-mouth to a whole new level. You can save your favourite places with their GPS location, comments and other information, so you don’t need to remember about them. And you can share it with everyone so that people you know and who trust your opinion can use your recommendation without disturbing you. And by integrating information from all the users as well as official data, you have everything you need to find the right place at your fingertips… and in realtime!
We’ll talk about real time in TagSpot next time.
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